Top 5 Beauty Retail Apps in Greece: Q1 2025 Performance Overview

In the first quarter of 2025, the beauty retail app market in Greece showcased varying trends in downloads and active users. Here's a closer look at the top five apps.

SEPHORA - Maquillage, Parfum began the quarter strong with weekly downloads peaking at over 5.2K, but experienced a gradual decline, settling at around 2.4K by the end of March. Weekly active users, however, remained relatively stable, fluctuating between 75K and 87K throughout the quarter.

Notino: profumi e cosmetici saw a notable increase in downloads mid-quarter, reaching a high of 5.2K in late February. Active user numbers steadily climbed from 17.9K to 23.8K, indicating growing engagement.

MAKEUP - Beauty without limits maintained a modest download rate, with slight fluctuations throughout the quarter, ending with 527 downloads. Active users showed a consistent upward trend, increasing from 2.2K to 3.5K by March end.

Mein dm experienced stable download numbers, ranging from 268 to 462 weekly. Active users hovered around 4.3K to 4.7K, indicating a steady user base.

Lastly, Oriflame had a more variable download pattern, peaking at 500 in early February. Active users increased from 1.8K to 2.3K over the quarter.

These insights, drawn from Sensor Tower data, reveal diverse user engagement patterns across the top beauty retail apps in Greece. For more detailed analytics, visit Sensor Tower's platform.